Department of Veterans Affairs built perhaps the most important medical computer system in history. click to vist article
The article above describes how a large company built a superior data system from grass roots activities.
Maybe you have heard of the for want of a nail proverb, which explains how overlooking fundamental aspects of a larger project can cause catastrophic failure. You may have also 
heard the statement "data is the new oil" that describes how important data is in today's economy.
Data is far more important than business understands. Business thinks that by purchasing software they can solve the issue of data. Simply purchasing software solutions, is similar to solving a literacy issue by hiring someone to read for you. Think of purchasing a set of manuals that will run your business, in Latin, and not knowing how to read Latin. You hire a specialist that can read them for you. Then when you need to make changes, you to go to these experts, and ask if they will make these changes.
The want of the nail is the database, the fact that your business does not have full control, of the most significant aspect of what you do. Your business has overlooked how important data is, and given up - the knowledge, and ability to freely make changes.
