The Plum was established in 1967 when founder, Isaac Mishkin, made the bold move to expand his family's millinery business and transition into women's bridge fashion. Isaac combined his knowledge of buying and selling women's fashion to open “The Plum” in the heart of downtown Harrisburg, PA. Due to great success, he then opened the second Plum in Camp Hill, PA. Collectively, the stores have been dressing not only local patrons but, in addition, those who visit from out of town.